Color LED Signs: 16mm

16mm XVS color LED sign
Cleveland, Ohio

16mm Full Color Outdoor LED Sign

The world of outdoor LED signs clearly has a new leader

The Watchfire 16mm color LED offers our deepest color pallet available and high definition graphics that get attention so passers-by become your customers. The messages and images are ideal for up-close viewing, and they practically tap people on the shoulder to get their attention. This is exactly the kind of advertising decision that could really sweeten your bottom line.

Our 16mm sign modules now follow the same form factor as our other high-resolution sign models. This universal modual size means sign size options are more consistant and makes it easier to upgrade your sign in the future.

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Upgrade This Sign with XVS

Supercharged LED and Video Display

The XVS upgrade provides more accurate and deeper color hues, and a wider, brighter viewing area. Your XVS sign can even run a live video feed, depending on the hardware options you choose.

What does an XVS upgrade do for a Watchfire sign?

Greater Color Depth and Faster Frame Rate

The XVS feature provides tremendous color depth capability. With XVS, your sign can have more accurate and deeper color hues, display smooth video movement, and even run optional live video feed or integrate with digital signage players.

Live Camera Feed Option

Signs become multi-tasking media centers with the capability to display live video feed when you choose the XVS upgrade (and optional live-video hardware). Feature events as they happen, and draw the attention that no other sign can draw. (Cameras not included.)

Please note: XVS is an option that must be ordered at the time of manufacture. XVS is not a field upgrade.



Feature W-Series With XVS
Pixel Pitch 16.93mm 16.93mm
Character Height 4" and larger 4" and larger
Moduel Dimensions 12" x 12" 12" x 12"
Matrix Configuration 18 x 18 pixels 18 x 18 pixels
Color Palette 1.15 quintillion
73.78 quintillion
strong>Viewing Angle 140° horizontal x 70° vertical 140° horizontal x 70° vertical
Video Frame Rate
Up to 30 frames per second
Up to 60 frames per second
Graphics & Animation

FREE: Hundreds of built in

EasyArt files

FREE: Hundreds of built in

EasyArt files

Ignite® Graphics Software Exclusively from Watchfire. Includes:
  • Still and animated graphics
  • Font editor
  • Message logging
  • Wizards
  • User manual
Exclusively from Watchfire. Includes:
  • Still and animated graphics
  • Font editor
  • Message logging
  • Wizards
  • User manual
Communication Options RF Wireless; High Security Radio; Phone Modem; Fiber Optic; LAN & WAN Broadband/DSL

RF Wireless; High Security Radio; Phone Modem; XVS Fiber Optic; LAN & WAN Broadband/DSL

(Note:  Live video requires fiber direct connection)

Power 120- or 240-volt, single-phase 60 Hz, UL48 and CUL48 listed and UL Energy Efficiency Certified 120- or 240-volt, single-phase 60 Hz, UL48 and CUL48 listed and UL Energy Efficiency Certified
Field-Adjustable Brightness Control 10,000 NITS maximum 10,000 NITS maximum

Construction & Engineering

  • All Watchfire LED modules feature an all-weather encapsulation in a bed of silicone gel
  • Rigorously tested through 180 consecutive days of underwater immersion, 60 consecutive days of salt spray, and extreme temperatures -- cabinets rated from -40°F to +140°F, electronics rated -40°F to +185°F
  • Our 16mm module size is consistant with our 12mm and 19mm products
  • Modular design can be scaled up to very large sizes
  • Time, day and date displays (temperature display optional)
  • Modular design can be scaled up to very large sizes, while available slim cabinet offers flexibility for any structure type, including retrofits, monument signs and wall mounts
  • All manufacturing is controlled in Watchfire's vertically integrated manufacturing plant in the Midwest, from LED circuit board assembly to aluminum cabinetry. Computerized state-of-the-art facilities assure reliable, on-time delivery from America's Heartland.
  • Extruded aluminum cabinetry featuring precision mitered corners, solid welds and 30% gloss black polyurethane finishes
  • Watchfire signs exclusively feature stainless fasteners
  • Electrical: required service equals 100% of total wattage; average energy consumption equals about 1/3 of total wattage
  • Our signs are UL48 and CUL48 listed and UL Energy Efficiency Certified

Sizing Specs

Most Common Sizes

Watchfire manufactures LED signs to fit almost any application. These tables show some of the more common sizes.

LED Pixel Matrix

Dimensions (H x L)

Aspect Ratio
Cross Ventilation
36 x 126
36 x 144
36 x 162
2' 5" x 7' 3"
2' 5" x 8' 3"
2' 5" x 9' 3"
54 x 126
54 x 144
54 x 162
3' 5" x 7' 3"
3' 5" x 8' 3"
3' 5" x 9' 3"
72 x 126
72 x 144
72 x 162
72 x 180
72 x 198
4' 5" x 7' 3"
4' 5" x 8' 3"
4' 5" x 9' 3"
4' 5" x 10' 3"
4' 5" x 11' 3"
90 x 126
90 x 144
90 x 162
90 x 180
90 x 198
5' 5" x 7' 3"
5' 5" x 8' 3"
5' 5" x 9' 3"
5' 5" x 10' 3"
5' 5" x 11' 3"
108 x 162
108 x 198
108 x 216
6' 5" x 9' 3"
6' 5" x 11' 3"
6' 5" x 12' 3"
126 x 180
126 x 198
126 x 216
7' 5" x 10' 3"
7' 5" x 11' 3""
7' 5" x 12' 3"
Rear Ventilation (sectional signs)
144 x 198
144 x 234
144 x 252
8' 4" x 12'
8' 4" x 14'
8' 4" x 15'
162 x 198
162 x 252
162 x 288
162 x 342
10' x 12'
10' x 15'
10' x 17'
10' x 20'
198 x 414
12' x 24'
234 x 846 14' x 48' 3.6

Many other size options are available. Consult your Watchfire representative.



Sign prices vary depending on the resolution (pixel pitch), options, and square footage. Your Watchfire Territory Manager can assist in size selection.

A Pricing Example: Daily Expense for Your Advertising Budget

$19.55 is the daily expense if your accountant depreciates a $50,000 Watchfire LED sign using a typical 7-year depreciation. Our signs offer powerful advertising that captures the mobile audience. Can your local radio or newspaper deliver promotional messages this effectively for just dollars a day? (This is just an example; an appropriate sign for your location might be more or less than $19.55/day.)

Watchfire Financing

Depending on the size and scale of your Watchfire sign, a monthly payment can be as little as that of a car payment. The chart below shows some recent Watchfire color LED sign sales financed with the Watchfire loan program. These particular financed projects included identification signage and installation.

Business Type Location Amount Financed Monthly
Advertising Company Pittsburgh, PA $31,156 $682
Auto Dealer Lakewood, NJ $40,500 $854
Janitorial Supply Albuquerque, NM $51,435 $1,242
Church Humble, TX $123,734 $2,775

Your Watchfire representative can provide you with additional Watchfire financing details.

Ignite® Graphics Software

Ignite® Graphics Software is exclusively for Watchfire LED signs. An easy-to-use interface puts the ability to create stunning graphic and video displays within the reach of anyone and dramatically eliminates the headaches associated with electronic message board software. Instantly preview and schedule video displays and messages from your computer so you know what's on your display at all times; no more disappointment when you see your sign.

Within minutes, you have an electronic sign that's up and running, creating exciting text, graphics, animation and video. As a Watchfire sign owner, you'll have a full range of standard graphics and fonts. You'll also have downloadable EasyArt graphics, video and art collections from Watchfire available for purchase when you want to turn your LED sign into a fully customizable message center. For full custom content services offered through Watchfire's Creative Services department, contact your sign company or Watchfire Territory Manager.

Quick Points

  • Edit, schedule and update from just one program
  • Use Ignite's step-by-step wizards to effortlessly create and manage content
  • Preview your graphics before you run them on your sign
  • Import AVI files of custom content created in other software
  • Extensive EasyArt library with special collections
  • Intuitive, easy-to-use interface
  • Training manual included
  • Software training webinar is available
  • Connect to your sign through several communication options


All testimonials are from real Watchfire sign owners or sign dealers. Read what people think about our signs, and learn more about the kinds of exciting results you can expect with Watchfire signs. Read more Testimonials

From Paul Murphy, Facility Directory, Buffalo Niagara Convention Center, Buffalo, N.Y.

"The addition of an outdoor marquee/ electronic sign was critical to our renovation project. We spent a significant amount of time researching and investigating the many options available, and could not be more satisfied with the decision made and the results. We have found the customer service and technical support provided by Watchfire and Cooper Signs to be outstanding and easy to work with. Even special requests on a short-term basis have been handled and resolved quickly. I would not hesitate to recommend their product or service. We receive a tremendous amount of positive feedback about the new entrance to the facility and the marquee video board is clearly the showpiece."

From Rico Evangelista, Noah's Ark Veterinary and Boarding Resort, Millersville, Md.

"It increases business, boosts employee morale, and puts a face out there for us. There's no downside to it."

From John Nichols, Video Manager, Sunland Race Park and Casino, Sunland Park, N.M.

"Watchfire brought a digital sign out to the race track so we could see how it looked on the property, and it looked amazing," said Nichols, who also visited the Watchfire manufacturing facility in Danville, Ill. "It was uplifting to know that the sign was built in America."

From Carston McCullough, Owner, Freedom LED in Draper, Utah

Freedom LED absolutely loves selling Watchfire products.  We have no fear when talking to customers and teaching them about Watchfire LED signs.  We are growing fast and give credit to Watchfire for providing us with the highest quality products and the industry's best technical support.  We plan to have a great, long-lasting business partnership with Watchfire Signs.

Continue to More Testimonials »


5 Year WarrantyThe industry-standard Watchfire Warranty covers all sign electronics and LEDs on your Watchfire LED sign for a full five years.