Color LED Signs: 25mm

25mm color LED sign,
Appalachian Wireless in Ivel, Ky.

25mm Full Color Outdoor LED Sign

Detailed digital display for images, animation and eye-catching messages

The 25mm has a high-resolution electronic display, roughly mid-way between the resolutions offered by the 19mm and 35mm models. Heights and widths are available in increments of approximately 8 x 16 inches. The 25mm color technology is capable of displaying crisp video imaging plus all standard digital images. Specify the supercharged XVS model when you order. Read complete product features »

Go to the 25mm Color LED Sign Photo Gallery »


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Upgrade This Sign with XVS

Supercharged LED and Video Display

The 25mm Watchfire XVS model provides more accurate and deeper color hues, and can even run a live video feed or integrate with digital signage players, depending on the hardware options you choose.

What does XVS do for a Watchfire sign?

Greater Color Depth

With an XVS option on your 25mm Watchfire sign, you'll have the capability to display the sharpest most vibrant color palette available - 4.72 sextillion colors!

Live Camera Feed Option

Signs become multi-tasking media centers with the capability to display live video feed when you chooseXVS and optional live-video hardware. Feature events as they happen, and draw the attention that no other sign can draw. (Cameras not included.)

Please note: XVS is feature that must be ordered at the time of manufacture. XVS is not a field upgrade.



Feature Standard Spec With XVS
Pixel Pitch 25mm: 1550 pixels/square meter resolution 25mm: 1550 pixels/square meter resolution
Character Height 7" and larger 7" and larger
Color Palette 1.15 quintillion 4.72 sextillion
Viewing Angle ½ Brightness Angle: 140° horizontal x 70° vertical ½ Brightness Angle: 140° horizontal x 70° vertical
Video Capability Imported pre-recorded AVI clips (samples included) Import pre-recorded AVI clips (samples included) and LIVE video feed with support for component, VGA, DVI, HDMI
Graphics & Animation

FREE: Hundreds built in

EasyArt Files

FREE: Hundreds built in

EasyArt Files

Ignite® Graphics Software Exclusively from Watchfire. Includes:
  • Graphics and animation
  • Font editor
  • Message Logging
  • Wizards
  • User manual
Exclusively from Watchfire. Includes:
  • Graphics and animation
  • Video
  • Font editor
  • Message Logging
  • Wizards
  • User manual
Communication Options RWF, High Security Radio, Phone Modem, Fiber Optic, LAN & WAN broadband RWF, High Security Radio, Phone Modem, Fiber Optic, LAN & WAN broadband (Note: Live video requires fiber direct connection.)
Power 120 volt, single-phase 60 Hz, UL48 and CUL48 listed and UL Energy Efficiency Certified 120 volt, single-phase 60 Hz, UL48 and CUL48 listed and UL Energy Efficiency Certified
Field-Adjustable Brightness Control Up to 9,000 NITs

Up to 9,000 NITs


  • All Watchfire LED modules feature an all-weather encapsulation in a bed of silicone gel
  • Rigorously tested through 180 consecutive days of underwater immersion, 60 consecutive days of salt spray, and temperatures down to -40° F
  • Modular design can be scaled up to very large sizes
  • Time, day and date displays (temperature display optional)
  • 100% solid state with modular design for ease of service
  • All manufacturing is controlled in Watchfire's vertically integrated manufacturing plant in the Midwest, from LED circuit board assembly to aluminum cabinetry. A computerized state-of-the-art facility assures reliable on-time delivery.
  • Extruded aluminum cabinetry featuring precision mitered corners, solid welds and 30% gloss black polyurethane finishes
  • Watchfire signs exclusively feature stainless fasteners
  • Electrical: Required service equals 100% of total wattage. Average energy consumption equals about 1/3 of total wattage
  • Our signs are UL48 and CUL48 listed and UL Energy Efficiency Certified


XVS: Make your sign more powerful. See details on this product page.

Ask your Watchfire representative about upgrade options.

Sizing Specs

Most Popular Sizes

Watchfire manufactures LED signs to fit almost any application. Heights and widths are available in increments of approximately 12 inches. This table shows some of the more popular sizes.

Dimensions LED Pixel Matrix
3' x 8' 4"
3' x 10'
3' x 12' 4"
32 x 96
32 x 112
32 x 144
3' 8" x 8' 4"
3' 8" x 10'
3' 8" x 12' 4"
40 x 96
40 x 112
40 x 144
4' 4" x 8' 4"
4' 4" x 10'
4' 4" x 12' 4"
48 x 96
48 x 112
48 x 144
6' x 8' 4"
6' x 10'
6' x 12' 4"
64 x 96
64 x 112
64 x 144
8' 4" x 16' 4" 96 x 192
10' x 20' 4" 112 x 240

Many other sizes are available. Consult your Watchfire representative.



Sign prices vary depending on the resolution (pixel pitch), options, and square footage. Your Watchfire representative can assist in size selection.

A Pricing Example: Daily Expense for your Advertising Budget

$11.74 is the daily expense if your accountant depreciates a $30,000 Watchfire LED sign using a typical 7-year depreciation. Our signs offer powerful advertising that captures the mobile audience. Can your local radio or newspaper deliver promotional messages this effectively for just dollars a day? (This is just an example; an appropriate sign for your location might be more or less than $11.74/day.)

Watchfire Financing Lease

Depending on the size and scale of your Watchfire sign, a monthly payment can be as little as that of a car payment. The chart below shows some recent Watchfire color LED sign sales financed with the Watchfire lease program. These particular financed projects included identification signage and installation.

Business Type Location Amount Financed Monthly
Advertising Company Pittsburgh, PA $31,156 $682
Auto Dealer Lakewood, NJ $40,500 $854
Janitorial Supply Albuquerque, NM $51,435 $1,242
Church Humble, TX $123,734 $2,775

Your Watchfire representative can provide you with additional Watchfire financing details.

Ignite® Graphics Software

Ignite® Graphics Software is exclusively for Watchfire LED signs. An easy-to-use interface puts the ability to create stunning graphic and video displays within the reach of anyone and dramatically eliminates the headaches associated with electronic message board software. Instantly preview and schedule video displays and messages from your computer so you know what's on your display at all times; no more disappointment when you see your sign.

Within minutes, you have an electronic sign that's up and running, creating exciting text, graphics, animation and video. As a Watchfire sign owner, you'll have a full range of standard graphics and fonts. You'll also have downloadable EasyArt graphics, video and art collections from Watchfire available for purchase when you want to turn your LED sign into a fully customizable message center. For full custom content services offered through Watchfire's Creative Services department, contact your sign company or Watchfire representative.

Quick Points

  • Edit, schedule and update from just one program
  • Use Ignite's step-by-step wizards to effortlessly create and manage content
  • Preview your graphics before you run them on your sign
  • Import AVI files of custom content created in other software
  • Extensive EasyArt library with special collections
  • Intuitive, easy-to-use interface
  • Training manual included
  • Complete staff training and post-installation support


All testimonials are from real Watchfire sign owners or sign dealers. Read what people think about our signs, and learn more about the kinds of exciting results you can expect with Watchfire signs. Read all Testimonials

From Gary K. Marshall, Owner of Gary K. Marshall Agency in Princess Anne, Md.

"There has not been a week that has gone by that we have not had at least five people comment on our Watchfire sign. Our production since we have had the new sign has increased by at least 15%. It's proven to be the most effective form of advertisement that I've seen. We've had people stop in our office and tell us they've ridden past our office for years, but when they saw our sign they just had to stop."

From Henry Bomberger, Ace Hardware in Lidditz, Pa.

"We use our Watchfire sign to promote specials. We also do community things. We did some things to recognize 9-11. In August we got a great closeout deal on some John Deere chainsaws. I put our deal on the Watchfire sign and we sold 175 saws in two weeks. Normally, we might sell 3 or 4 in that period, a few more with a good deal like this. I was amazed by the reaction to it."

From Joseph Byrne, Owner of the New Durham Railway Station restaurant in New Durham, N.H.

"We have put our new Watchfire LED sign to great use. We use it for our daily specials, entertainment schedule, help wanted, birthdays, functions and special parties. Since we have installed the sign, our lunch business has increased dramatically. There isn't a day that goes by that we don't get someone new that comes into the restaurant that will say something like, 'I didn't know you served lunch,' or 'I didn't know you had entertainment.'"

Continue to More Testimonials »


5 Year WarrantyThe industry-standard Watchfire Warranty covers all sign electronics and LEDs on your Watchfire LED sign for a full five years.