The 2019 Nielsen Out of Home Advertising Study details the impact of outdoor advertising on an increasingly savvy consumer base. As a segment of Out of Home (OOH) advertising, billboards continue to gain ground, and digital billboards are able to increase that reach with eye-catching, responsive messaging that effectively targets consumers every 6-8 seconds.
Bethlehem (Pa.) Area School District (BASD) high schools kicked off their football seasons at BASD Stadium with a full-color video board manufactured by Watchfire Signs.
Watchfire Signs will showcase its latest high resolution digital signs to help c-store operators drive more store traffic and boost sales, at the NACS Show 2019, October 1-4, at the Georgia World Congress Center in Atlanta.
Convenience stores must continually grab their customer’s attentions in a retail atmosphere that is increasingly busy. One of the easiest and most effective ways to target consumers is with vibrant content on a digital display inside their stores.
Many businesses are increasing their online advertising presence to reach consumers, but often times fail to consider using promotional messaging right in front on their brick and mortar locations. On premise digital signage offers multi-tenant retail locations flexibility and branding opportunities that can increase foot traffic and inform those in the area about deals for every tenant’s business.