Watchfire Signs announces that Ben Barr has been promoted to director of sign division sales, East Coast, succeeding John Kunze, who is retiring after 26 years with the company.
Making some of the best-looking, most reliable signs in the industry is not the end of the story at Watchfire. In fact, that’s just the beginning of what our LED signs provide toward your business’s success. Members of the Watchfire Corporate Program reap additional, free benefits that are unparalleled in the digital signage industry.
Watchfire manufactures digital billboards with high quality LEDs, meticulously sourced and tightly graded by color and brightness. Our LED binning process is up to 4 times more refined than manufacturers who rely on single-bin LEDs. And that means brand colors are reproduced perfectly, skin tones look natural and content stays true to life – on day one and for years to come.
Every convenience store owner knows about the importance of dayparting for in-store items. It used to mean scheduling different items for the day and night, but dayparting has now transformed into a 24/7 schedule. It’s crucial for C-store owners to implement fresh and flexible marketing strategies, and LED signage is an effortless way to increase sales and traffic.
Pixel pitch is a common way the sign industry describes an LED sign’s resolution. The simple rule of thumb is that a lower pitch measurement, where each cluster is close together, results in a higher quality image. Unfortunately, some manufacturers have introduced alternative pixel distance calculations as a way to reduce costs.