H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $50 billion of equity capital under management, is pleased to announce that one of its affiliates has completed the acquisition of Watchfire Signs, LLC (“Watchfire” or the “Company”).
Out-of-home (OOH) advertising is a trusted medium that gives consumers a less intrusive visual compared to other advertising methods, such as internet pop-up ads or TV commercials. It is a dynamic way to turn the plain wall of a building into a work of art. Plus, utilizing an advertising medium that consumers trust can be a huge benefit to a business.
Watchfire Signs was selected by The Stanley Theatre in Utica, NY, to provide a digital upgrade to the theatre’s historic marquee.
Pioneer Central School District in rural Yorkshire, NY, recently unveiled an upgraded performing arts center, which features a spectacular 18’ x 49’ digital video wall backdrop manufactured by Watchfire Signs. The 2.4mm high-resolution video wall is the first of its kind outside of the Broadway theater district in New York City.
Watchfire Signs has introduced the S10mm, an exterior LED display created for sports and event venues that looks great on social media posts and selfies, and extends the fan experience beyond the stadium.