Digital billboards continue to grow as a popular advertising method in the US, as more businesses seek ways to capitalize on their high visibility and ability to generate impressions. As billboard operators look for ways to increase engagement between their client’s ads and consumers, keeping content simple may be the best way to achieve success.
This past year was a difficult one for many businesses to navigate, with some challenges continuing for businesses into the new year. At Watchfire, our research and development team is always looking for easier ways to control your sign, create content aimed at your target audience, and ultimately help your business thrive in this economy. Let’s look at a few digital signage trends we see on the horizon.
Watchfire Signs has been awarded a national cooperative contract to provide digital scoreboards and video displays through Equalis Group, a cooperative purchasing organization. Equalis Group offers contracts through world-class partners that follow the industry’s most rigorous processes and procedures.
You’ll face many decisions when choosing the right digital sign for your location. Height, size and design impact the effectiveness of your message. Watchfire will work with your local sign company to help you optimize each square inch of your sign, right down to the pixel.
The permitting process for off-premise outdoor advertising billboards typically includes both state and local permit applications. Though not always challenging, city and state officials will carefully review each application to ensure approval is given in the best interest of the public. We’ve put together a few tips that will help you begin your permit application process.