Retail business owners know well the importance of first impressions and have begun to incorporate interior digital displays as part of their on-premises strategy. Having an in-store digital display can benefit retail stores by creating a modern physical atmosphere and providing business owners with an efficient marketing tool.
Here are some key benefits of digital signage for retail stores:
Digital signage allows retailers to update advertising quickly and efficiently. Indoor digital displays can help retailers remain nimble amid supply chain challenges. Ads about specific inventory can be changed in seconds, instead of having to wait hours, days, or possibly weeks for the printed poster or point of purchase display to be updated. If a store wants to promote a new product, it can be done in minutes on an indoor display. For a retailer, being able to update signage immediately gives a competitive advantage and helps drive add on or impulsive purchases.
Turn-Around & Appeal
Successful retailers know how to take advantage of social media platforms and other media channels using them to test the appeal of specific ads by measuring the number of clicks or views from a post or a web page. This allows business owners to determine what kinds of promotions and advertising works best. Once tested with social media, ads with high engagement can be repurposed and quickly added to the store’s indoor digital displays.
Educated customers tend to spend more and feel better about their purchases, leading to repeat business. Digital displays can be used to educate customers and give them a sense of familiarity through consistency in advertising. Inform customers using a digital display by demonstrating and highlighting product features. When customers understand products better, there is a greater chance they will make a purchase. Customers are also reassured when they see consistently branded content across different media channels.
Contact Watchfire Signs to learn more about putting an interior LED display to work for your retail location. Call us at 800-637-2645 to get started.