In another advancement for digital billboard operators, Watchfire announces an industry-exclusive pre-sale advertising plan.
The Watchfire Advertising Plan connects billboard operators with Blip Billboards to deliver pre-sold advertising that dramatically reduces the upfront price of any new Watchfire display. The pre-sold space is sold via Blip’s marketplace, but the billboard operator receives 100% of the financial incentive upfront.
“The Watchfire Advertising Plan gives operators of digital billboards the opportunity to take advantage of pre-sold advertising that offsets the cost of a new Watchfire display,” said Darrin Friskney, Watchfire’s Vice President of Digital Outdoor and Marketing. “Billboard operators simply opt-in when placing their order by contracting one slot on their new board as part of the program.”
Blip Billboards is a marketplace where advertisers can buy as many or as few digital billboard spots as they want. This innovative marketing approach allows for advertisers of all sizes, and with a wide range of budgets to purchase time on digital billboards across the country. With the purchase of a Watchfire billboard, operators who opt-in to Blip can receive an upfront reduction on their billboard purchase price based on a Daily Effective Circulation (DEC) and the length of their contract with Blip.
As an example, a billboard location with a DEC of 50,000 that accepts a three-year contract for Blip’s services would get a nearly $20,000 reduction in the cost of a new Watchfire digital billboard, regardless of the billboard’s size. In addition to the price reduction, The Watchfire Advertising Plan provides ready-to-go advertising from the first day of installation.
“Watchfire is known as the industry leader in digital outdoor manufacturing,” said Brent Thomson, Founder of Blip. “With their reputation for quality billboards and a broad base of customers, we feel this partnership provides a great opportunity for Blip’s advertisers and expands the number of boards available to them. This exclusive arrangement will provide the best service to Blip’s customers and outdoor advertising partners.”
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