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Watchfire Blog
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Selling advertising space is, in practice, selling an intangible. The deliverable is the benefit that comes from running the ad. Some prospects understand this on a basic level, but have a hard time moving forward on this concept alone. You have to paint them a picture. Lucky for you, your digital billboard can be your giant canvas.
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I was always taught that every good business plan should include an exit strategy. Hopefully you have given it some thought as you grow your digital billboard business. To begin, we must recognize that the billboard industry of today is not what it was 5 years ago, when a purchase offer might be received soon after an installation. The days of building up signs solely for the purpose of a quick sale to a larger company are gone. Consolidation has slowed because it is more difficult to access investment capital than it was 5 years ago. Small operators must now build to operate and be willing to hold on to their signs longer.
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Interstate 40/85 at exit 132 in Greensboro, N.C., is the new location for back-to-back digital billboards installed by Atlantic Sign Media and manufactured by Watchfire Digital Outdoor. The back-to-back, 11' x 41', True-16mm digital billboards pack 1,020 LEDs into every square foot.
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So you have your lease and permits for that A+ digital location and you are ready to build that money making sign. There’s only one problem - getting the money to do it. Banks aren’t as liberal in their lending practices as they were in the last decade. They may put you through the ringer before they make their funding decision.
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Burkett Media, a rapidly growing independent billboard company in Austin, Texas, has installed its fifth digital billboard manufactured by Watchfire Digital Outdoor in the Killeen, Texas market. The E-16mm, 10'x36' digital billboard is located on WS Young Drive at the entrance to Killeen Mall near the Central Texas Expressway.
