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Watchfire Blog
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Watchfire is introducing a 12mm digital billboard to deliver the company's highest resolution for up-close viewing. The new 12mm digital billboard is designed to provide high resolution and superior brightness with low power requirements for outdoor operators in high density metro areas.
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Just two years after entering the Puerto Rico market, Watchfire Digital Outdoor has manufactured more than half of the island's digital billboards, the company announced. Watchfire has installed digital billboards for 17 independent operators in Puerto Rico.
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Darrin Friskney, director of Watchfire Digital Outdoor, recently published a blog post on digitalsignagetoday.com. The post discusses the growth of digital billboards in the United States, and outlines the following five indicators of how and why adoption of digital billboards has grown despite the current recession, and how digital will continue to grow in the future.
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One question our customers have when mulling whether to roll-out digital billboards is this: “Will they cannibalize static faces and result in flat sales because ads just move from static to digital?”. The verdict on that question is in, and the answer is a definitive “No”.
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If you have been out selling digital outdoor, you have most likely heard this objection. Advertisers often try to tell you that they don’t want to advertise on a digital billboard because their ads are not displayed 24/7 as they would on traditional static displays. They also may say that they don’t understand why they should be paying the same ad rates as they would for that static board.
