Key-Ads, Inc., a Dayton-based family-owned and operated outdoor advertising company since 1955, has installed its first digital billboard which was manufactured by Watchfire Digital Outdoor.
Vintage Media, an outdoor advertising company in central Alabama, has installed two Watchfire Digital Outdoor billboards in the cities of Millbrook and Wetumpka.
T-Bones, a restaurant chain and early advertiser on both of Trellis' digital billboards, provides evidence of the power of the new medium. Although the chain has restaurants in several locations throughout the state, only the Laconia location used the Trellis digital billboards to advertise their annual St. Patrick's $9.99 corned beef dinner special. That location saw a 300 percent increase in business over last year while business at the other locations remained flat.
About nine years ago, Allen Kasiewicz sold his engineering company that he had owned for 18 years. Looking for a place to invest the proceeds of the sale, he decided to purchase real estate. One of the properties that he purchased was located on Route 3, the Daniel Webster Highway, in Belmont, N.H. The property is well located on one of the state's most heavily traveled, non-divided highways. Included with the purchase of this land were three billboards. Kasiewicz, who had never been involved in the Outdoor Industry, was looking for the most part at the future of the land and not as much at the potential the Billboard business presented.
Advertising has sold out on the first digital billboard in Tifton, Ga., just months after it was installed by Magic Media of Valdosta, Ga. Magic Media installed a 19mm poster-size billboard manufactured by Watchfire Digital Outdoor in the commercial corridor in Tifton, off Interstate 75 along Highway 84. Nearly 25,000 vehicles pass this location each day.