Digital signs can become a vital resource for the benefit of their communities. These messages keep local residents informed when they may not have reliable access to traditional media while on the road. If you’ve invested in an LED display, you may wonder how a hurricane or other bad weather could affect its operation.
Businesses of all sizes are looking for financial incentives to increase their revenue base. For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand. Known as the Section 179 Depreciation, these incentives are designed to motivate American businesses to invest in equipment that grows revenues, improves bottom lines, and stimulates the economy as a result.
The enhanced benefits of digital signage when compared to static signage have been well-established over the course of the last decade. As the LED sign market grows, the advantages of using uniquely sized digital signs over more traditional digital signs have yet to be determined.
Each year, the world of digital advertising transforms. The truth is that it’s transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.
Watchfire’s latest free widget allows allow marketers to integrate up-to-the-minute medal counts for the top five countries on their digital billboards and on premise signs.