The 2016 Watchfire Digital Billboard Awards are open to all agencies and advertisers with media buys on digital billboards from any manufacturer. Watchfire will judge entries on the inventive ways that advertisers use digital billboards in the execution of ads in 2015.
A total of 4,000 square feet of digital billboards are now greeting commuters and tourists entering and exiting Old San Juan. The landmark spectacular billboards are operated by Tactical Media Group and were manufactured by Watchfire Signs. The pair of 40’ x 50’, 19mm digital billboards are located on Expreso PR 22, a major highway on the island traveled by 6.9 million vehicles a month.
Savvy companies recognize that partnering with digital media in new and creative ways can only increase consumer loyalty and their bottom lines. Millennials have considerable and increasing buying power, and in order for advertisers to become favored brands they need to expand their use of digital billboards as part of an overall brand experience. Standing out in a visually crowded field of advertising and brands is important.
Taking photos of digital billboards or other digital displays is often necessary for permit applications, business portfolios, print media stories, Chamber of Commerce websites or showing your advertisers how their signage looks.
In 2013, a ground-breaking agreement launched the first ever public-private partnership for a large-scale digital signage network in the United States. The City of Chicago contracted with Interstate JCDecaux, a joint venture between the JCDecaux Group and Interstate Outdoor Advertising and Foster Interstate Media, Inc., to erect digital signage at 34 locations along city-controlled expressways, with between 30 and 50 percent of advertising revenue generated going to the city. Watchfire Digital Outdoor in Danville, Ill., was chosen to exclusively manufacture the digital signage for this landmark project.