Digital billboards are a capital investment that can frustrate operators when they begin to dim and be-come less uniform after a few years of operation. Watchfire Signs, a leading manufacturer of digital billboards, now offers both 16mm and 19mm versions of its MX Class billboards, a revolutionary bill-board product that the company guarantees will look as good in year 10 as it does on the first day of operation.
For many operators, the digital billboard business is new territory. Whether you’re the first digital billboard in your area, or starting with a new digital board in an already established market, rate setting is at the very heart of your success.
Watchfire Signs announced today that it reached an agreement with T-Rex Property AB to indemnify its digital billboard customers against any current and future patent infringement lawsuits connected to the patents owned by T-Rex. The patents relate to scheduling digital billboard content using a server.
In May of 2015, thought leaders and industry experts met in San Diego for the annual OAAA/TAB Convention. Watchfire Signs was able to utilize the wealth of knowledge in one location by hosting several discussion sessions on the current state of the outdoor advertising industry. In one of the first discussion sessions, Darrin Friskney, Watchfire’s Vice President of Digital Outdoor asked, “What can we do, collectively as an industry that would make us stronger?”
Sign up for access to free artwork for your digital billboards, and we'll provide you a .zip folder of content for each month. All you need to do is extract the image files to be uploaded to your Ignite OA media library.