What happens when you allow excited Penn State Lehigh Valley graduates to put their Instagram posts and tweets onto billboards around town? That’s what Tri Outdoor wanted to find out when they embarked on a month long campaign with the university. To celebrate the 2014 graduates, Tri Outdoor, Inc. in Bethlehem, PA, partnered with the university for a 30-day campaign featuring real-time Instragram posts and tweets from the graduates themselves on Tri Outdoor’s two Watchfire digital billboards.
The U.S. Department of Transportation Federal Highway Administration has released a peer-reviewed version of its report declaring that digital billboards do not pose a safety risk to passing motorists. For those within the industry, the final results of this study come as no surprise. Numerous traffic studies and analyses performed in the last couple of decades have come to a similar conclusion.
Arte Comercial S.A. de C.V., a leading outdoor advertising company headquartered in La Libertad, El Salvador has gained access to new markets and has seen considerable growth since installing four Watchfire digital billboards. Arte Comercial credits their strategic partnership with Watchfire, along with the renowned quality and reliability of Watchfire's digital billboards, with helping to grow their business and that of their clients.
When digital is used to engage the audience with timely messages, advertisers can make the most of their return on investment. Yes, digital billboard are completely capable of delivering static branding and directional messages, but when the advantages of digital are underutilized, the advertiser really misses out on the chance to stand out in the crowd and make a connection with their customers.
It's hurricane season again. Each year we are asked about the best course of action to protect an LED sign or digital billboard. Our products have been tested by tornadoes, hurricanes, severe winter weather, and punishing heat.