Watchfire Blog

  • Digital Billboards Save the Day

    Superman may be taking over theaters this summer, but there's a real-life crime fighter out there capturing criminals, protecting the public and making communities proud. Digital billboards do all this and more. An incredibly powerful advertising medium, they're disrupting a 150-year old industry. Here are just a few of the ways digital billboards are playing a superhero-like role in many communities, both large and small:

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  • Watchfire Digital Billboards Fuel Go Digital’s Success in Central America

    Go Digital, a premier outdoor advertising company in El Salvador and Panama, has several digital billboards manufactured by Watchfire Digital Outdoor. Go Digital's General Manager Rodrigo Lopez credits a key, and once secret, competitive advantage-the quality of their digital billboards from Watchfire-for facilitating their success.

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  • 4 Digital Billboard Trends for the First Half of 2013

    I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product is still extremely popular for longer reads, there has been a surge in orders for high-resolution 16mm displays in the billboard market. Although the 16mm is unlikely to supplant the others as the second most popular option any time soon, the orders are steadily increasing. So, why the shift? I believe there are a few reasons.

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  • The Digital Billboard Explosion

    Out of Home magazine recently featured an article by Darrin Friskney, Vice President of Digital Outdoor at Watchfire, about the recent explosion in the number of digital billboards in the United States. In the article, Darrin outlines five contributing factors that are putting digital at the foreground of the Out of Home advertising industry. Here is a summary:

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  • Beer, Donuts and Digital Billboard Advertising

    Digital billboards have opened a world of possibilities for advertising: the ability to display fresh, timely, vibrant and varied messaging. Unfortunately, some advertisers design their digital billboard messaging with a static billboard mindset, relying only on one display image, or focusing on a general branding message instead of a dynamic approach including a mixture of specific promotions and branding.

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