Successfully marketing to Generation Z shoppers, starts by understanding their relationship with technology, so many retail locations like boutiques, convenience stores and shopping centers are installing large-format, interior LED displays. Video walls by Watchfire can help capture the tremendous buying power of this media-hungry generation.
Watchfire Signs was selected by Nazareth College to manufacture a video board for its new Golisano Training Center, a 118,000 sq. ft. indoor sports and fitness facility located on the campus near Rochester, NY.
Today, competition for customers is at its highest. People’s attention spans are getting shorter at the same time customers are being exposed to an increasing number of advertisements. Using digital signage helps retail businesses stand out from the noise and effectively target customers.