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Watchfire Blog
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Understanding IRS Section 179 is not as difficult as you might think. Its purpose is to motivate American companies to invest in equipment that grows their businesses, improves their bottom lines, and helps to stimulate the economy as a result. Section 179 allows businesses to write off the entire amount of new equipment purchased, including LED signs, (up to the $500,000 maximum) for the tax year in which a purchase is made.
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For multiple location businesses, becoming involved in a corporate program makes financial sense. With the resources provided, affiliated businesses profit from a menu of products tailored to their locations and business type, including customized content and a way to effectively allocate advertising dollars in the most responsive way possible.
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Taking photos of digital billboards or other digital displays is often necessary for permit applications, business portfolios, print media stories, Chamber of Commerce websites or showing your advertisers how their signage looks.
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An on premise LED display in front of a retail location enhances the identification provided by a corporate logo, but the validation as a retailer goes deeper than that. The dynamic content on an LED sign can mirror product advertisements in more traditional media, plus it offers the opportunity to promote specials that can change hourly, daily, or based on weather conditions or inventory changes.
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In 2013, a ground-breaking agreement launched the first ever public-private partnership for a large-scale digital signage network in the United States. The City of Chicago contracted with Interstate JCDecaux, a joint venture between the JCDecaux Group and Interstate Outdoor Advertising and Foster Interstate Media, Inc., to erect digital signage at 34 locations along city-controlled expressways, with between 30 and 50 percent of advertising revenue generated going to the city. Watchfire Digital Outdoor in Danville, Ill., was chosen to exclusively manufacture the digital signage for this landmark project.
