Watchfire Blog

  • Multi-Tenant Retail Properties Stand Out with Digital Signage

    Multi-tenant retail locations have long been an intrinsic part of the retail landscape. With increasing competition from online retailers, many worry about the longevity of brick and mortar stores. Recent industry studies, however, point to a strong continuation of in-store shopping, and further validates the importance of responsive, flexible and high-impact signage for bringing brick and mortar stores in line with digital advertising.

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  • Virtual Madness - True vs. Virtual

    Pixel pitch is a common way the sign industry describes an LED sign’s resolution. The simple rule of thumb is that a lower pitch measurement, where each cluster is close together, results in a higher quality image. Unfortunately, some manufacturers have introduced alternative pixel distance calculations as a way to reduce costs.

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  • Buyer Be Educated

    With any product, consumers should know what they’re buying. In the LED signage market, where investments in today’s best form of advertising can be substantial, it isn’t enough for the buyer to beware. When it comes to the FCC’s enforcement of emissions interference, uneducated buyers run the risk of purchasing non-compliant signs

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  • Imported LED Signs Fail FCC Emissions Tests

    Some digital sign manufacturers are ignoring FCC Rules regarding electromagnetic emissions. The FCC requires that electronic equipment, such as digital signs be tested in a worst-case scenario to ensure compliance with emissions limits and to show that the equipment won’t cause harmful electromagnetic interference to other devices. The specific section of the FCC code that governs digital signs resides in Title 47, Part 15, Class A.

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  • 5 Reasons It May Be Time to Replace Your Digital Sign

    Upgrading your old digital sign can help your business to reclaim its landmark status. More pixels per square foot, cloud-based software and energy efficient design make new digital sign products a smart investment.

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