Central Texas Billboard Operator Scores Immediate Results with New Watchfire Digital Billboards

Just six months after installing its first Watchfire Digital Billboard, Digital Impact Outdoor (DIO) of Abilene, Texas installed its second digital billboard from Watchfire Digital Outdoor. DIO installed the new 19mm 10’ by 30’ digital billboard on Sherwood Way, a portion of US Highway 67 that runs through San Angelo in central Texas. An estimated 30,000 vehicles pass the digital billboard every day.

“We bought a second digital billboard following the immediate success of our first one—a 19mm 12’x25’ billboard that we installed last June.” said DIO General Manager Blake Howard. “Advertisers were immediately attracted to the quality, vibrancy and message flexibility inherent in the Watchfire billboard.”

Due to the overwhelming response from advertisers, DIO added the second Watchfire board to keep up with demand. Advertisers include car dealerships, restaurants, local banks, and the Abilene Reporter News, among others.

Digital billboards are appealing to outdoor advertisers because they can be updated simply and remotely in minutes using software and a high-speed Internet connection. Digital billboards also allow multiple advertisements on the same board, and because the messages can be changed quickly they work well for advertisers with time-sensitive messages or multiple product lines.

Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard-which packs 768 LEDs into every square foot -and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: over 180 days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry that comply with 2006 IBC codes and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.