Using Custom Artwork and RSS Feeds to Display Real-Time Sports Scores

Many communities know that getting fans excited about local a sports team engages consumers. When games are played, scores are shared on local news channels, newspapers and online. For fans on the road, Watchfire offers numerous different widgets that display live sports scores on digital billboards.

These widgets are a fun and engaging way to draw interest to your billboards. They are designed for compatibility with the most common digital billboard sizes and automatically update as scores change in real-time. Using these sports widgets on your boards is easy, and Watchfire provides all the material you need.

Whether it’s during the regular season or in the event that your town’s home sports team is heading to the playoffs, real-time widgets engage viewers. A recent Arbitron study reports that the average time per week American travelers spend in their cars has increased to 20 hours. And many of those travelers drive the same route every day.  And while traditional media views fall, digital sign impressions are on the rise. According to a recent study, the current healthy outlook for out-of-home advertising is mostly the result of projected growth in display-based digital advertising. Pair sports scores with advertisers who present or sponsor the live updates and capitalize on digital’s appeal with content that is appealing and catches their attention.

From artwork to data feeds, Watchfire has taken care of all the details. Use your digital billboard to share real-time sports scores with these free, ready-to-use widgets. You can download all of the different sports artwork files at

Learn how Watchfire billboard colors stay the most uniform in the industry.