Today, competition for customers is at its highest. People’s attention spans are getting shorter at the same time customers are being exposed to an increasing number of advertisements. Using digital signage helps retail businesses stand out from the noise and effectively target customers.
Extensive Advertising Capabilities
LED signs have become the perfect partner for retailers. The flexibility and dynamic capabilities of a digital sign help advance retail marketing to the next level. Proximity marketing is made easy with digital signage, whether using exterior or interior signs. Outside, connecting with consumers passing by to promote sales and discounts using rotating messages will increase foot traffic and encourage impulse purchases. Indoor displays can keep customers engaged once inside the store with more promotions and reminders about loyalty programs. Retailers who use digital signage are maximizing on potential new customers they could be drawing into their stores.
Great Software Makes It Easy-To-Use
Ignite content management software by Watchfire offers users the ability to schedule advertising messages by time of day or temperature. Retailers can promote surplus inventory in minutes or schedule messages for seasonal and sale items months in advance. With a digital sign you control your scheduling options. Offer specials, promotions, loyalty programs, job openings, and more. If something important comes up a digital sign can be updated at a moment’s notice.
Retailers around the country are adjusting their advertising plans, and digital signage is increasingly popular. Digital’s lower cost per thousand impressions (CPM) makes it one of the most cost-effective forms of advertising available.
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Learn more about how the retail industry is using digital signage.