Increasing numbers of cafés, QSRs and other restaurants are responding to customers’ desire for new foods and drinks. QSR magazine reports that advertising a variety of meals is a good way to stay afloat in this economy.
Even if you won’t be offering new menu items anytime soon, an outdoor digital sign gives you the flexibility to daypart messages quickly. Adjusting your advertising methods throughout the day can help you stay competitive.
Here are a few reasons Watchfire customers love using LED signs and Ignite® Graphics Software for daypart messages:
- Highlight unique items: Selling unusual items or things that are best used or consumed at a certain time of day is easy with a Watchfire LED sign. Post coffee and breakfast specials in the morning, cool drinks when it’s hot and hot drinks in cold weather.
- Sell to specific audiences: If you’re trying to reach a certain kind of consumer, you can change your digital sign so relevant ads play when they’re most likely to see it. For example, the audience you reach on weekday mornings may be completely different from people who drive by the sign on a Saturday afternoon.
- Increase overall sales: Our customers consistently notice higher sales after installing digital signs. Vivid images on durable signs are crucial for higher sales. Dayparting appeals to consumers’ changing desires in a way that static signs just can’t.
Dayparting is here to stay and an outdoor digital sign is the best way to manage a variety of ads for every meal.