Six New Watchfire Digital Billboards in the Northeast

This repeat customer came back due to repeated success.

One of Watchfire’s original customers, Land Displays, now has five Watchfire digital billboards with the addition of a new 19mm board on Route 422 in Reading, Pa. Owner, Jim Landrigan, is a pioneer in the digital billboard industry. After buying digital billboards from other manufacturers, Landrigan has bought exclusively from Watchfire since 2007 because of our quality and service. “Watchfire boards are the most resilient,” Landrigan said. “I get a notification from the billboard if a module detects that something may go wrong, so I know that my boards will always work. I also think Watchfire is the easiest company to work with; they are fair in their pricing and have the best service.”

CRG wanted to give their customers a more creative medium.

CRG Advertising installed two E-16mm bulletins on a “V” structure on I-91 between exits 8 and 9 in New Haven, Conn., but not before Charlie Ghione did a lot of investigating. “I had experience with a competitor and I was dissatisfied, so I really did my homework. I was able to look inside the Watchfire unit and see how it was made, and I was impressed,” said Ghione.

He also likes what the nature of what digital outdoor can bring to his customers. “I’ve been in the billboard business for 30 years, and digital billboards give advertisers more opportunity to change their messages and to get more creative with their displays than do traditional billboards.”

And, of course, he loved the user-friendliness of Watchfire digital billboards. “The web-based software has been very easy to use. Hands down, this is a huge selling feature over Watchfire’s competition.”

In addition, Ghione said the Watchfire team has been extremely helpful. “I feel confident that Watchfire will go the extra mile to help my company keep a competitive edge. I know I made the right decision going with Watchfire.”

Bottom line? Ghione’s billboards have been live for less than 45 days and are well on their way to being fully occupied. Advertisers include a concert promoter, restaurants, banks, retailers, auto dealers, hotels and beverage companies.

Engineering was the key for Keystone Outdoor.

Keystone Outdoor installed two 19mm junior bulletins back-to-back on Route 309 at Limekiln Pike, in Cheltenham Township, close to the Philadelphia city limits. Joe Felici selected Watchfire digital billboards because he was impressed with the engineering design of the modules. “I like the way Watchfire configures the diodes in the modules; they are more densely arranged and as a result the images look better than other digital billboards,” said Felici. “Compared to other digital boards in the market, Watchfire boards look sharper.”

​According to Felici, the digital billboards are attractive to advertisers including banks, restaurants, car dealerships, and other businesses that want to be a part of the future of advertising.

Outdoor Income Partners wants to go national-from Atlantic City to the Pacific Ocean.

Outdoor Income Partners became one of the first to install a digital billboard in Atlantic City with a 19mm bulletin size billboard on Atlantic City Expressway at Georgia Avenue. Richard Grieves, of Outdoor Income Partners, said he decided on a digital billboard because advertisers like the flexibility the medium provides and because he hopes to build a nationwide digital network that will give advertisers the ability to display messages in multiple markets.

Grieves selected Watchfire digital billboards after talking to many people in the industry, including other billboard owners. “I had the opportunity to look at the inside of a Watchfire board to see how it is manufactured and compare it to competitors,” said Grieves. “The Watchfire board is designed better and so it looks better. In addition, Watchfire’s project management and service are excellent.”