Digital Signage Communications During a Pandemic

Today, the U.S. population is in the midst of an unprecedented pandemic. Many businesses, schools, and churches are looking for ways to still reach their audience as they adapt to social distancing practices. Outdoor LED signs and interior displays can be used to help inform and educate the public during the pandemic. Sign content not only offers tips to help reduce the spread of COVID-19, but you can also program your sign with content that explains what your location is doing to help reduce its impact. Messages like, “We disinfect every hour,” provide comfort during worrisome times.

Here’s how some specific locations and industries can use their outdoor signs, indoor displays and digital billboards.

Medical facilities are very busy places right now. Hospitals can use outdoor signage to let people know what steps they are taking to help, and provide tips for preventing the spread of the Coronavirus. They can use indoor displays to keep patients calm, organized and informed – explaining wait times, triage procedures and after-visit expectations. Using an indoor videoboard to answer frequently asked questions can be very helpful to patients too.

Houses of worship can inform their congregations about streaming services for weekly worship services or share uplifting messages using their on-premise signs. They can replace hymnals and programs with content on indoor video displays. Song lyrics and bible verses can be easily read on high resolution LED displays. Before services begin, churches can display wellness tips and best practices for social distancing during worship, such as “Share the peace with a wave.”

Quick service restaurants are looking for ways to let people know they are still open and providing carry out orders. Details about delivery service can also be provided. By pushing drive-thru, curbside pickup and delivery, they help to reduce social interaction. Keep messages simple, like “Thank you for supporting our staff.”

Convenience stores and grocery stores may be facing shortages. They can use interior signs to inform shoppers when new stock will be arriving and use digital signage to address purchase limits on essential items in order to reduce stress at the checkout counter. Listed special hours for seniors and newly changed store hours will let customers know in advance when to shop before reaching the front door.

Digital billboards are generally known for advertisements, but now is the time for companies to expand the ways they help communities and the country. Help people remotely by promoting resources . Digital outdoor advertising is a great platform to provide up to the minute news and details about preventing the spread of the Coronavirus, along with ways to protect yourself, and how you can help.

If you are interested in sharing tips with your community like “Wash Your Hands For 20 Seconds” check out our new EasyArt pieces that can be used on any Watchfire on-premise LED sign. If you own a billboard, we encourage to check out OAAA’s artwork that they have provided with valuable tips to share with your community.

Watchfire’s service team is here to help with any questions about programming your sign, updating it remotely, or downloading new pieces of content. Please do not hesitate to give our team a call at 866-637-2645.