Watchfire and Blip Announce Seamless Integration for OOH Demand Generation

​Watchfire Signs today announced a partnership with Blip that will allow users of Watchfire’s Ignite software to enable Blip with a single click. Blip is the highest performing self-serve marketplace for small business advertisers in the USA to buy airtime on digital billboards with any budget. The integration enables Watchfire customers to use Ignite OA as usual, but now maximize revenue by seamlessly enabling sales through the Blip marketplace.

Watchfire’s VP, Digital Billboard Division, Darrin Friskney, comments on the partnership: “This is a release our customers have been asking for. Billboard operators love our software, Ignite OA, and they love the revenue Blip delivers; but they wanted them both in one easy-to-use platform. This is it. The day-to-day use of Ignite remains, and to enable Blip, our customers flip a switch to make their inventory part of the program. It’s easy and will increase revenue.”

Vince Miller, President of DDI Media, one of the largest independent billboard advertising companies in the USA, shares his experience working with Blip: “We’re now connecting with smaller businesses who wouldn’t normally have the budget or scale to buy OOH advertising. Blip has brought us incremental revenue from new customers, without competing against our sales team or targeting our existing client base. There have even been months where Blip has been my number one or number two salesperson for their allocated inventory.”

Blip President and Co-founder James Munnerlyn enthusiastically explains that “it requires technology and intelligent automation to service small and medium sized businesses in a profitable manner. By integrating Blip into Ignite, Watchfire users get a pushbutton solution to profitably gain access to Blip revenue from net-new audiences.”

On the technology, which is driving fresh new revenue for DDI, Miller contemplates: “How the billboard industry harnesses and embraces technology that makes buying easier will determine how we grow as an industry.”

Watchfire customers should contact their Watchfire representative for a demo and onboarding processes. A dedicated team from Blip and Watchfire will help make sure that everything is setup correctly, so that customers can expect to begin receiving new advertising demand without delay.

A short video explaining the partnership can be viewed at www.watchfiresigns.com/seamless.