Watchfire Announces Winners of Third Annual LED Sign Awards

Award winning LED sign for Watchfire 2017 AwardsWatchfire Signs’ awards program recognizes Watchfire dealer partners who showcase the capabilities of outdoor digital advertising. The third annual awards recognize on premise digital signs that display excellence in design, legibility of sign content and advertising effectiveness.

Eden Resort in Lancaster, Penn., wanted a sign that would capture the essence of their property and allow them to advertise their many events and services. The experts at W.J. Stricker Signs, Inc., recommended a Watchfire display as part of a creatively designed and professionally fabricated one-of-a-kind digital sign. The workmanship and creative use of LED signage earned W.J. Stricker Signs, Inc. of New Oxford, Penn., the Grand Prize in the 2017 Watchfire LED Sign Awards.

Watchfire Signs established the awards program in 2014 to recognize Watchfire dealer partners who best showcase the capabilities of outdoor digital advertising. The third annual awards recognize on premise signs installed in 2016 that display excellence in design, legibility of digital messages and advertising effectiveness.

The Eden Resort sign used a Watchfire 12mm, full color display sitting directly below an ID sign made of routed and beveled aluminum, all atop 40-foot-tall pylons. The ID sign’s channel letters on the face are internally illuminated with standoffs, and backlighting is done with LED light sticks.

“Watchfire listens intently to our dealer partners to provide high quality digital signs that can be installed in many ways, so sign shops are only limited by their imaginations when it comes to sign designs that will have the greatest impact. We feel it is important to recognize our dealer partners who focus on promoting the strengths of digital advertising,” said David Warns, Watchfire’s vice president of On Premise Sales. “We all share the same goal: to bring timely, relevant advertising to mass audiences while still maintaining the artistry that has been a hallmark of sign shops for decades. We want to call attention to those who are doing it best, and we congratulate W.J. Strickler Signs, Inc. and all of this year’s winners.”

For a complete list of winners, visit:


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