Watchfire Celebrates 10 Years of Ignite OA

In 2009, Watchfire had been in the billboard business for three years, but its customers relied on multipurpose software designed for both billboards and on-premise signs. “As both Watchfire and its billboard customers gained more and more experience in this new form of the medium, we were developing an increased understanding of the tools that digital billboard operators needed to maximize their investments,” said Darrin Friskney, Watchfire Vice President. “We saw a path where we could specialize and help our customers do more to serve their advertisers.”

Intuitive Software
Ignite OA was developed for billboard operators to make managing inventory, optimizing advertising rates and selling more ad spots intuitive and efficient. After ten years of innovation utilizing feedback from our customers and input from advertisers themselves, customers tell us that they can understand Ignite’s basic tools and capabilities after one software training session. Our customer support team makes it simple for operators with their availability to answer questions six days a week by phone or email.

Watchfire Advertising Plan
Our latest update is a game changer; we’ve collaborated with Blip Billboard’s marketplace to offer the Watchfire Advertising Plan. This industry exclusive partnership gives billboard operators the chance to take advantage of pre-sold advertising spots that help offset the cost of a brand new Watchfire digital billboard. Operators benefit from pre-sold spots before a board is even installed, plus save money on initial investments.

Through all of these advancements, Watchfire’s Ignite OA has maintained its position as a leader in the industry for digital billboard software. Learn more about our Ignite OA management software by clicking here.