Watchfire Signs Offers COVID-19 Stimulus Guide for Sign Dealers and Owners

Watchfire Signs has developed a free guide for sign companies and owners that explains the financial stimulus aid available to help small businesses withstand the economic slowdown caused by the Covid-19 pandemic.

"How Sign Dealers and Small Businesses Can Benefit From the CARES Act” reviews details of the Coronavirus Aid, Relief and Employment Security (CARES) Act, which contain provisions that can help sign dealers and sign owners. The guide covers topics including the Payroll Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL), as well as changes to the Tax Cuts and Jobs Act (TCJA) of 2017 that can benefit business owners.

"Small and medium sized businesses (SMBs) are considered the backbone of the U.S. economy, and our dealers and sign owners are part of this important group,” said David Warns, vice president of sales at Watchfire Signs. "We want to do all we can to help this group through this financially challenging time.”

According to the Small Business Administration (SBA), there are approximately 30.7 million businesses with fewer than 500 employees in the U.S., representing almost half of total private sector employment. From 1990 to 2017, the SBA estimates that SMBs added 8 million jobs in the United States, with an additional 1.8 million added in 2018 alone.

The free guide is available at

Sign Dealers and Small Businesses Can Benefit From the CARES Act