BENS Market, Blaine, WA

In its mission to redefine the c-store experience, BENS Market turned to Watchfire to create a dynamic, engaging, and modern environment at its newest location on the grounds of the former Blaine Municipal Airport.

During the planning and design phase, Ben Joshi, founder and CEO of BENS Market, and the owner of Signs Plus, Jim Sutterfield, saw an opportunity to incorporate advanced dvLED displays to enhance the customer experience and increase revenue opportunities.

The objective was to develop a comprehensive digital advertising program. Joshi chose Watchfire's S3.9 indoor display to fulfill this vision, leveraging its advanced features to effectively showcase both internal and partner advertisements, including QSR deals, loyalty program offers, holiday messages, special promotions, and paid advertisements.

“The Signs Plus and Watchfire teams went all out on this project and created the largest convenience store display in the state of Washington,” said Joshi.

The state-of-the-art indoor LED display is 97 feet long, and wraps around two walls inside the building, above the coolers, the Pizza Hut area, the coffee area, and the walkway to Carl’s Jr. This large, continuous screen adds visual appeal and allows BENS Market to display advertisements, promotions, and other engaging content, creating a vibrant atmosphere inside the store.

The installation process was seamless, and the displays are easily managed using Watchfire’s Ignite OPx software. This cloud-based software allows content to be uploaded and managed remotely—in any weather, from any location—offering flexibility and ease of use. BENS’ team can effortlessly update content to keep the displays fresh and relevant.

Additionally, a pair of Watchfire’s 24" Green and Red Price Watchers were installed at the gas station to display fuel prices. Thanks to a windowless design, Price Watcher offers clear, easily readable pricing for both regular gas and diesel, catering to truck drivers and regular motorists.

“The Watchfire display has brought a lot of life to the store, and the quality is unmatched,” said Sutterfield. “Watchfire’s product and customer service make a big difference for us—we want our customers to be happy.”