bMedia Group in Puerto Rico has made a significant contribution to the outdoor advertising market with the installation of the Centro Internacional de Mercadeo billboard located in the heavily trafficked area between San Juan and Dorado.
Located in Guaynabo, Puerto Rico, the billboard measures an expansive 56’ x 119’ and boasts a daily traffic count of 350,000 vehicles. At just under 7,000 square feet the board’s size is the equivalent of about 2.5 semi-trucks in length and is 6 feet wider than an NBA basketball court.
bMedia Group, one of Puerto Rico’s leading media companies and the largest in the out of home segment, operates 100 Watchfire digital billboards on the island, which is one-third their total outdoor presence in Puerto Rico. Because of the company’s obsession with top quality products for their clients, they chose Watchfire’s exclusive MX Class digital billboard for this exceptional project. “The MX Class is special because it comes with an unconditional guarantee that the digital billboard will look as good in year 10 as it did on day one. We call it an ‘ageless’ billboard,” said Juanchi Casillas, president of bMedia Group.
Watchfire’s MX Class billboards include a one-of-a-kind financial guarantee on 10 year brightness, 10 year uniformity, and a 10 year parts and labor warranty. If an MX Class billboard fails to meet Watchfire’s rigorous standards for brightness and uniformity and it cannot be remedied, the owner is issued a cash refund. This guarantee is not available from any other manufacturer, at any price, anywhere else in the world.
Watchfire has a reputation in the region for building digital billboards that can withstand the harsh weather conditions of the island. There are over 200 billboards installed and operating in Puerto Rico. The Centro Internacional de Mercadeo billboard is unique because it was built using a linked cabinet design, giving bMedia Group the option to repurpose it into 12 separate digital bulletins, if desired.
With the increase in popularity of spectacular sized digital billboards across North America, advertisers are provided with exciting opportunities. bMedia Group is a major proponent of these large-scale projects. Prior to the Centro Internacional de Mercadeo billboard, bMedia Group teamed with Watchfire on another unique unit that is approximately 2,000 square feet built just outside the Minillas Tunnel. That unit features two viewing planes and a double 45-degree mitered corner.
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