Constitution Health Plaza (CHP), located in an historic Philadelphia neighborhood, put the finishing touches on their renovation of the former St. Agnes Hospital with the installation of a new digital sign designed to serve as a landmark for this busy city neighborhood.
The 30-foot tall, stand-alone monument situated on the corner of Broad Street and Passyunk Avenue is visible to both road and pedestrian traffic. It defines the hospital’s location while unifying the building’s tenants under one brand.
CHP in South Philadelphia serves as a multipurpose medical campus and center for community care. Established in 1920, the campus has been extensively renovated into a multipurpose medical facility that now serves a population of over 1.5 million.
“The new Watchfire sign has helped unify our message and make our presence known here in south Philadelphia,” said Chris Richards, Marketing Manager of Constitution Health Plaza. “With the sign’s 10 mm technology, we can design a clear image and put it up the display. Traffic from every direction out on the intersection can see and read the messages.”
CHP’s largest tenant is Kindred Hospital South Philadelphia, a hospital practiced in providing aggressive, specialized, multi-disciplinary care to medically complex patients who require a longer recovery time. Deborah Karn, Kindred’s CEO states, “The sign’s clarity and location provides an opportunity for multiple tenants in the building to share with the community what they offer in greater detail. It has helped us to portray our mission to promote healing, provide hope, preserve dignity and help the patients that we serve.”
The exterior signage was the culmination of a major transformation in the area. “We worked on interior signage also. Everything was coming together except for the exterior, so when we got that monument with the digital sign installed it really tied everything together,” said Richards. “That is when the community started to take notice and people started to talk about the building itself. It’s clearly an improvement from the previous signage.”
Richards has started reaching out to the community to offer the dynamic capabilities of the LED sign to showcase community events. “Our new sign has helped to unify us with the community around us,” he said. “They have totally embraced it.”