Dairy Queen, Cuyahoga Falls, OH
For nearly 70 years, Dairy Queen® has been an icon in the American fast food landscape. But in a crowded fast food market, an impressive legacy doesn't guarantee great sales. Franchisee Bill Marble needed to reconnect with the Cuyahoga Falls, Ohio community. Although his restaurant is located on a busy thoroughfare, his old fashioned letterboard sign wasn't making an impact on drivers. After conducting some research, Marble decided to invest in an LED sign manufactured by Watchfire.
Once the new LED sign went up, so did Marble's sales. According to a monthly report published by his territorial operator, Marble's restaurant had the largest sales increase of all 36 Dairy Queen® restaurants in his region in November of 2008. And that disappointing $2,000 sales increase through September? By the year's end, it had skyrocketed to $23,000.
Marble credits the boost in sales exclusively to his new Watchfire LED sign. Now when motorists drive by, they take notice. "I'm sitting in my store right now, and I just watched a truck go by and look at my sign," Marble said. "I love it." And his customers love it, too. "I can't tell you how many positive comments I get on this sign," he said.
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