Gila River Resorts & Casinos – Wild Horse Pass is a Four Diamond resort and casino in Chandler, Ariz., part of the Gila River Resorts & Casinos family. In early 2022, the property completed a $180 million expansion, including a new 11-story Sunrise Tower that added 205 new guest rooms and suites.
Also new is a renovated lobby entrance, two additional pools, and upscale dining at Prime a Shula’s Steak House located on the 11th floor of the new tower, which transitions to the 11ven nightclub after dinner. Rising 150 feet over the desert landscape, Prime offers guests stunning views of the Estrella Mountains and breathtaking Arizona sunsets.
As guests arrive in the resort lobby, they ascend to Prime via a dedicated glass elevator. To set the tone for the dining and entertainment experience, Wild Horse Pass installed a large video wall manufactured by Watchfire Signs opposite the elevator and viewable by guests before they ascend to the top floor.
The video wall arches over a doorway and showcases lively photos of dishes, videos of the chef preparing meals, and drone footage of the restaurant.
“We really wanted to let guests know that they are in for something special at Prime,” said Justin Sullivan, corporate director of casino marketing. “The resolution on the video board is amazing, and our guests are awed as they enter the elevator and ascend to the restaurant.”
The video wall was specified and installed by YESCO Phoenix.
“The original idea was to install a digital sign on just part of the wall, and then the idea grew to include the entire wall,” said Kelly Chipman, senior account executive of YESCO. “This was an interesting application and it’s the finest pitch sign of its kind in the area.”
In order to ensure a perfect fit on the curved wall, YESCO professionals took measurements every six inches and customized the door surround. “This was a time-sensitive project, so we selected Watchfire as the manufacturer because we were confident it would be done right and on time,” said Chipman.
During the grand opening of Prime, the video wall was used as a backdrop for guests to have their photos taken. “I can’t recommend highly enough the impact of a video wall to wow guests. It really sets us apart,” said Sullivan.