Greenwood Realty, Greenwood, SC

A real estate broker with Greenwood Realty, Inc. in Greenwood, S.C., Renee Simchon wanted a dynamic sign that could keep up with the region's changing housing availabilities. As she researched the color signage market, she soon realized only an electronic message center would meet her expectations.

“Almost instantaneous.” That's how real estate broker Renee Simchon described the impact of her first Watchfire LED sign.

“It got such a great response, with the public coming in and asking about the properties advertised on the sign,” she said. “We’ve even had several thank you letters from customers who have absolutely loved seeing their properties on the sign.” The sign has resulted in unprecedented growth for Simchon's real estate business. “No other company in town can showcase their products like we do,” she said. “It’s definitely an eye catcher.”

Soon after acquiring that sign, Simchon set about opening a second real estate office in the area. This time, she wasted no time putting an electronic message center in front of the building. “That was my first purchase, even before we purchased furniture,” Simchon said, adding that the second sign has been just as effective at attracting customers as the first. Simchon also credits Watchfire’s customer support for her satisfaction with the company. “I love my local representative,” she said.

Rainbow Signs sold Simchon both signs and owner Bill Caine says he is also pleased with the endless help of their Watchfire representative. “Everything went really smooth: the Watchfire rep helped out our sales guys from the beginning. He insured that everything went over well; he was there through the entire sale. It made things a lot easier on us,” said Caine.

Simchon looked at a number of electronic messaging centers during her initial search. In the end, she said, “There’s no comparison when you look at the quality and the brightness of a Watchfire sign. When I put people’s faces on my sign, you can actually tell who they are. On other signs, you can barely make out the text. I think the clarity and the color is second to none. That’s what sold me on my sign, and that’s why I bought a second one.”

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