The Mill on Etowah near downtown Canton, Georgia, is an adaptive re-use development that’s reinventing the area’s shuttered Canton Cotton Mills into a dynamic community attraction along the Etowah River.
The property was purchased in 2018 by a local group of developers with the intent of revitalizing the structure and honoring the history of Canton. The 158,000 sq. ft. development at the former site of a denim factory now includes restaurants, retail, a brewery, office space, a co-working space, and community event venue with a stage featuring state-of-the art video and audio. Their vision was to invigorate the riverfront with signature restaurants, unique retail spaces and creative office and event space.
The outdoor LED wall features a Watchfire display that broadcasts films for movie nights and to enhance live concerts for an audience on the lawn. The display showcases crisp and vibrant video content for several events each week and can easily withstand a variety of outdoor elements. The display’s high resolution makes it viewable even at close distances.
The Watchfire display is integrated with an audio and control system from dB Integrations in Gainesville, Georgia. Having worked with several public green space venues, dB Integration’s experience was ideal for delivering crystal clear sound to guests on the lawn, which measures 120 ft. deep and 60 ft. wide, plus spillover to nearby restaurants and shops.
“Watchfire has a reputation for manufacturing reliable video boards that produce stunning graphics for both outdoor and indoor venues,” said Ben Barr, East Region Sales Director at Watchfire Signs. “Partnering with dB Integrations has allowed us to deliver a turnkey solution for The Mill on Etowah that helps the development attract entertainment talent and build a community experience in Canton."