Digital Billboard Products

Run your outdoor advertising business with peace of mind when you select a manufacturer who has more billboard customers than any other.

Watchfire digital billboards - from our hardware to our software - are designed to help you be more successful. Our MX Class billboards feature a groundbreaking, ten-year uniformity and brightness guarantee, plus an unprecedented ten-year parts and labor warranty. Our MV Class offers a five-year uniformity and brightness guarantee as well as a five-year parts warranty. We are committed to developing technology, hardware, and software to ensure our digital billboards perform at these high standards, no matter what your budget is. In fact, if our MX or MV Class boards don’t measure up, we’ll issue you a cash refund.

We can do this because we invest years in product testing and innovation. Unlike “distributors” or “assemblers” who import standard market components for assembly, Watchfire conceives, designs, and engineers our billboard products from start to finish. We develop our billboard inventory software in-house and test, service and support every product from our Danville, Ill., facility.

Watchfire billboards feature richer, crisper, more vibrant images that are the result of starting with single-bin LEDs from the world’s finest manufacturers. Our LEDs are grouped by batch, color intensity, and wavelength, and then color calibrated to ensure color uniformity on day one and for years to come. Our software integrates with FEMA’s Integrated Public Alert & Warning System (IPAWS) to provide the public with authenticated life-saving alerts.

With just two connections per module and no ribbon cables or consumer-grade connectors, our digital billboards are designed to lower the likelihood of service issues and increase quality and longevity. Our design also uses a minimal number of fans which keeps the max amperage low and ultimately saves on the cost of operating your billboard. If an issue does arise with a Watchfire billboard, our exclusive concierge-level service gives you attentive, expert support and peace of mind.

Through an exclusive partnership with Blip Billboards, Watchfire can even make acquiring advertisers easier. The Watchfire Advertising Plan gives operators of billboards the opportunity to take advantage of pre-sold advertising that offsets the cost of a new Watchfire display. Billboard operators make more revenue by simply opt-in when placing their order by contracting one slot on a new Watchfire board as part of the program. As an example, a billboard location with a daily effective circulation of 50,000 that accepts a three-year contract with Blip would get a nearly $20,000 reduction in the cost of a new Watchfire billboard, regardless of the billboard’s size.

We are known for building strong, long-term relationships, which makes your digital billboard purchase easy and your company profitable.

  • Case Studies

    Case Studies

    See how others are using Watchfire digital sign products.

  • Testimonial


    We found there was a new set of clientele coming in that we weren't previously doing business with. Watchfire helped us tap into an advertising segment we couldn't tap into before. That was awesome! Read More
    • — Nick Keyes, Jr.
    • Vice President, Key-Ads
  • Ignite Graphic Software

    Ignite OA

    Ignite OA is more than a scheduler, it’s the first business tool built specifically for digital billboards. Ask your Watchfire representative for a demonstration to see why Ignite is considered the best billboard software in the industry.

Customers speak with Watchfire territory managers at the base of a billboard structure.

Watchfire is the only digital billboard manufacturer you should consider partnering with. See why.

Watchfire will send an installation technician to the site of every billboard.

Learn more about our reputation in the out of home advertising industry.


Product Options True-6mm True-8mm True-10mm True-16mm True-19mm E-16mm
Pixel Density 2,304/module 1,296/module 900/module 324/module 256/module 162/module
Whole Sign Color Calibration Standard Standard Standard Standard Standard Standard
Automated Diagnostics Standard Standard Standard Standard Standard Standard
Cabinet Weight            
     Bulletin 14’ x 48’ 5300 lbs. 5300 lbs. 5300 lbs. 6200 lbs. 6200 lbs. 6200 lbs.
     Jr. Bulletin 10’ x 36’ 2900 lbs. 2900 lbs. 2900 lbs. 3300 lbs. 3300 lbs. 3300 lbs.
     Poster 11’ x 22’ 1900 lbs. 1900 lbs. 1900 lbs. 2200 lbs. 2200 lbs. 2200 lbs.
Electrical Service/Max Amps            
     Bulletin 14’ x 48’ 187 amps 187 amps 184 amps 45 amps 45 amps 55 amps
     Jr. Bulletin 10’ x 36’ 99 amps 99 amps 95 amps 23 amps 23 amps 29 amps
     Poster 11’ x 22’ 63 amps 63 amps 63 amps 16 amps 16 amps 19 amps

Watchfire LED sign products are UL 48 & CUL 48 listed, FCC compliant and UL Energy Efficiency Certified. Bulletin, Jr. Bulletin and Poster specifications refer to common sizes in the billboard industry. Your Watchfire billboard will be custom-built to your specific size requirement.