Ignite OA Inventory Management for Billboard Operators

Designed by Watchfire and specifically for billboard operators, Ignite OA provides a superior scheduling and diagnostics suite for managing digital billboard media, campaigns, and inventory.

Make the most of digital advertising by delivering advertising content that changes depending on factors like the weather, news, sports scores, or a calendar of events. Conditional content is a feature of Ignite that makes use of RSS or XML feeds and allows advertisers to promote hot coffee when the weather drops below a certain temperature, or share live sports scores to engage the community or a specific event. With seamless integration with FEMA’s Public Alert & Warning System (IPAWS), deliver life-saving alerts to your local community. Ignite gives you a competitive edge in your market.

With your approval, advertisers can access Ignite to upload their own creative or update a campaign. Also, Ignite OA's advanced Proof of Performance reporting is essential for co-op advertisers, allowing you to provide detailed reports on the dates, times, frequency, and duration of each advertiser’s content.

Because your billboard is always connected, either through broadband wireless internet or DSL, Ignite OA also monitors the health of your billboard, scanning the entire system continuously. If a problem is detected, an email is generated to alert you as well as our digital support team.

How does it work? Okay, so let’s say you’re a billboard operator, and you don’t know what spots are available on your board six months from now. That makes it tough to proactively sell your spot inventory ahead of time and avoid scrambling when an advertiser’s contract expires. Ignite also works with popular demand sources like Blip.

Keeping track of your inventory in a spreadsheet is a great starting point, but it isn’t very practical or responsive. It can’t give you information quickly or when you’re on the go. You have to sit down at a computer (sometimes for hours) running multiple reports and pulling data from lots of places to get an idea of what spots are opening up down the road.

Ignite OA does all of this for you in one convenient place. You can get your inventory reports from anywhere there’s an Internet connection. You’re no longer tied to a computer or spreadsheets. Get detailed information about your sign inventory when you need it in just a few clicks. By accurately tracking sales, you’ll know the value of every second on your board and which spots command a premium rate. Even if your inventory is unsold, sell through the marketplace with programmatic integration. Ignite OA also gives you the ultimate flexibility with order-based or spot-based scheduling.

Better management of your billboard business also allows you to free up the time you’ve spent managing boards so you can focus on more important things – like selling, developing new locations, or taking a vacation.

Free eBook: 10 Critical Facts to Succeed with Digital Billboards

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Attract Advertising Dollars with Dynamic and Conditional Content

Scheduling features that are built in to Ignite OA are designed to help you get results for your advertisers. Learn more in our latest pro-tip video.

Digital Billboard Widgets Calendar

Use your digital billboard to share the real-time results of events with our free, ready-to-use widgets.