In retail businesses, competition for customers is stronger than ever. Local retailers and internet sites are all vying for the same consumer dollars. Attention spans are getting shorter at the same time customers are exposed to an increasing volume and variety of advertising messages. In today’s environment of advertising clutter, there is still a way for retail businesses to separate themselves from the noise and effectively target current and potential customers.

Retail locations benefit from proximity marketing more than most businesses, and proximity selling is a part of the DNA of a digital sign – particularly outdoor digital signs. Add in the flexibility and dynamic capabilities of an LED sign, and marketing efforts advance to the next level. An outdoor digital sign on your premises combines interactivity and proximity through visible and vibrant content.

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“I would like to acknowledge Victory Sign Company for the time they spent to make sure our company, Hud-Son Forest Equipment was able to view live demonstrations on the Watchfire LED sign prior to our purchase. The Watchfire LED sign has proven to be an investment in our company that...”
  • — Dan Hudon
  • President, Hud-Son Forest Equipment

Retail Case Study Highlights

"The CPM is exceptional – the best available in the market. Why wouldn’t you do it?”

Dick Van Dyke Appliance World is a family-owned discount appliance store chain that has been serving central Illinois for nearly 40 years. Despite their old-fashioned values on customer service and quality, they also believe in state of the art technology that provides the best innovations to consumers in the area.

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