10 Strategies for Digital Billboard Success

Billboard operators who have incorporated digital into their outdoor advertising business will tell you that they win a larger share of dollars and expand their advertising base.

Digital billboards offer dynamic advertising and earning capabilities beyond static billboards. This guide provides in-depth information for success in selling digital billboard advertising. We've compiled expert answers to many of your questions about digital out of home, including the most important, "How can I make money?"

Here are a few of the strategies discussed:

  • Understanding the strengths of the medium
  • Knowing a realistic return on investment to expect
  • Targeting appropriate advertisers
  • Selling against the competition
  • Encouraging ad renewals

Knowledge is the ultimate competitive advantage. If you aren't selling against digital billboards in your market yet, you probably will be soon. Join the growing list of Watchfire customers who are enjoying success with digital outdoor.