10 Strategies for Digital Billboard Success
Billboard operators who have incorporated digital in their outdoor advertising business will tell you that they are winning a larger share of dollars and expanding their base of advertisers. Digital billboards offer dramatic advertising and earning capabilities beyond static billboards.
This guide offers in-depth information for successfully selling digital billboard advertising. We've compiled expert answers to many questions you may have about digital out of home, including the most important, "How can I make money?"
Here are a few of the strategies discussed in the white paper:
- Understanding the strengths of the medium
- Knowing the return on investment you can expect
- Targeting appropriate advertisers
- Selling against the competition
- Encouraging renewals
Knowledge is the ultimate competitive advantage. If you aren't selling against digital billboards in your market yet, you probably will be soon. Join the growing list of Watchfire customers who are enjoying success with digital outdoor.