Electronic Message Centers Supercharge Your Advertising
A recent study of media and usage revealed that the average adult is exposed to 5000 or more advertising messages each day. Are you doing all you can to make sure your message triggers a response?
Effective business signage has four primary functions that can help grow your business: identify, inform, direct and promote.
Your sign tells your customers who you are - sometimes where you are, what you do, and why they should visit your business. In fact, the Small Business Administration (SBA) cites signs as the most effective, yet least expensive form of advertising for small businesses.
Advertising is often defined as the art of offering the right product to the right person at the right time. The sign at your business has the singular power to achieve those three goals, promoting your products and services to customers as they pass by in their daily travels. And it does so more affordably than traditional forms of advertising.
For instance, in a typical American town, the cost of an electronic message center (EMC) per thousand impressions can be as little as 74 cents – compared to over 7 dollars for a newspaper ad.
As you research using your sign as advertising, there are a few basic guidelines, some good questions to ask and a few things to look for that can help you make the decision with confidence.
We've assembled this helpful guide, "10 Things to Know Before Buying an LED Sign", which will help you understand how an electronic message center or digital sign compares with other forms of advertising. We'll also help you choose the right sign for your business and understand how to use it.
Fill out the form below and we'll email you our free guide.