Medium Resolution Signs

Our medium resolution displays are a powerful messaging tool for businesses of all types. These street-side applications, especially up in the air, offer great impact at a great price.

If your location has traffic traveling by at 40 mph or faster, or is distanced away from pedestrian and vehicular traffic, a medium resolution can offer the perfect balance of sign size and resolution to give you the greatest attention-grabbing power. Many businesses have found that by choosing a medium resolution sign they can afford to install a larger display allowing them to truly standout in their community.

  • Case Studies

    Case Studies

    See how others are using Watchfire digital sign products.

  • Testimonial


    The new sign has given us amazing results! We turned the lights on and we immediately exceeded our customer projections. We do not need to spend additional advertising dollars. Whatever we are advertising on the sign creates an immediate customer response. Our initial projected customer count has been met in a... Read More
    • — Glen Sheeley
    • Owner, Wash Co.
  • Ignite Graphic Software

    Ignite OP Sign Management

    Ignite OP puts the power of your sign at your fingertips, providing an easy to use scheduling solution and extensive library of pre-loaded stills and animations.

Request a traffic analysis to help determine the impact of adding a digital sign to your business sign package.

Free Traffic and Site Report

We can provide you with data that will help you determine the ROI of your new sign. Request a traffic and site analysis today.

Find Your Industry

Every industry can benefit from digital signage. See how your peers are using our products.


Specifications 12mm
Pixel Pitch 12.7mm True Pixel, 1R, 1G, 1B
Ideal Viewing Range 36' or greater
Character Height 3.5" or larger
Live Video Capability Available on XVS models
Whole-Sign Color Calibration Standard on XVS models
On-Demand Diagnostics Included
Module Dimensions 12" x 12"
Matrix Configuration 24 x 24 pixels
Video Frame Rate (XVS Model) 30 frames/second standard, 60 frames/second available
Video Frame Rate (W Model) 20 frames/second

Watchfire LED sign products are UL 48 & CUL 48 listed, FCC compliant and UL Energy Efficiency Certified.