Before installing our new monument sign, our sales were flat and our customer count was down. After our sign was installed, we immediately saw an increase in both sales and customer count. By the end of the year, we had enjoyed a 7% increase in sales.
It’s clear to me that people see the sign and respond immediately. Recently with the snow and ice, we advertised that we had rock salt and ice-melter in stock and the response was instant. The sign is timely communication with current and potential customers.