As soon as the sign went up, we had great comments. The sign is unique and the design reflects the architectural elements of the building, as well as the Yocum Institute’s logo. It is unlike any other design on a very busy traffic corridor.
We have been in Berks County for 85 years and it is remarkable the number of people who really didn’t know about us until now. The clarity, colors and design of the digital sign are valuable tools for grabbing people’s attention, and advertising classes, productions, exhibits, concerts and special hours of operation. It has been well worth the investment.