Testimonial: Broad Institute, Cambridge, MA

The scientists at Broad are doing cutting-edge work that’s exciting, but can be difficult to explain. We have about forty-five seconds to tell a complex story as a pedestrian approaches and enters the building.

We felt that a digital display would allow us to share our message and mission with the community in a very artistic way. The Watchfire display is a ‘front page’ to our organization that gives us the opportunity to share what’s important about Broad Institute in a highly visual way.