A Watchfire sign lets the public get a great view of what we have on the inside and the outside of our store. We know that when we put promotions on the message centers it definitely drives shoppers to the bargain. The difference between Watchfire’s Price Watcher and competitor models is how they’re built.
With LED signs, the biggest potential failure is from moisture. But, with Watchfire’s signs, water just doesn’t affect it, it can’t get in. We know when we put certain products on the sign, we sell more of them. I would have to say at MotoMart we have seen a definite increase in business from our signs.
If we could, we’d buy them for all our locations.