I took a close look at the money we were budgeting for advertising versus the benefits we were getting from those dollars. I concluded that a digital message center would be more innovative and provide a greater impact, while allowing the bank to customize information for residents and bank customers.
People have come in and thanked us. They told us that we made an impact on them as they drove by. Prior to the sign, they drove by and didn’t even look in our direction. That’s what we wanted — to be noticed.
If the high school has a prom, we promote it. If the Rotary Club has a fundraiser or the Chamber of Commerce hosts a pancake breakfast, we accommodate them.