American Proud

Since 1932, our company has relied on a tireless, Midwestern work ethic to outperform the competition. Our people and our passion set Watchfire apart from our competition.

When we say that our displays are made right here in Danville, Illinois, we don’t just mean assembled or stored in a warehouse. Our products are conceived, manufactured, assembled, tested and supported in house because we understand that having everything under one roof gives us a much higher degree of quality control.

Our manufacturing processes emphasize communication among design, manufacturing and service. The synergy between these groups increases efficiency and drives product innovation. Our product development engineers work side-by-side with our service team, so they hear firsthand about real-life experiences with our products. This is how we bring you the highest performance, most rugged LED signs available anywhere.

Having a vertically integrated manufacturing facility allows us to build every display to order, customizing and modifying our displays to fit the needs of the customer while maintaining complete control of the process and quality. There are scores of digital sign manufacturers worldwide, but Watchfire is one of an elite few with full-scale manufacturing in the United States.

Smart customers do their homework. Learn how to select an LED sign manufacturer in this guide.

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