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Watchfire Blog
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The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part of Fremont Street Experience in Las Vegas. The $30 million project will be completed in 2019.
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In sports, it’s not enough to create a brand, you need to create a brand experience that will keep fans engaged. LED video displays have become a powerful and profitable way to create an experience that engages fans and develops lasting and meaningful relationships with the brands of sports franchises, facilities and events.
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To maximize their branding and advertising impact, many businesses have been replacing manual reader board signs with newer digital models. There are dozens of solid reasons to do this, but the main factors are cost efficiency and time.
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In the 1980s, the kiss cam was a sensation that swept through professional baseball stadiums. It was a light-hearted diversion during TV timeouts, and an unexpected way to take advantage of video displays. Decades later, the kiss cam has become an indoor and outdoor sports tradition.
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The enhanced benefits of digital signage when compared to static signage have been well-established over the course of the last decade. As the LED sign market grows, the advantages of using uniquely sized digital signs over more traditional digital signs have yet to be determined.
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