H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $50 billion of equity capital under management, is pleased to announce that one of its affiliates has completed the acquisition of Watchfire Signs, LLC (“Watchfire” or the “Company”).
Out-of-home (OOH) advertising is a trusted medium that gives consumers a less intrusive visual compared to other advertising methods, such as internet pop-up ads or TV commercials. It is a dynamic way to turn the plain wall of a building into a work of art. Plus, utilizing an advertising medium that consumers trust can be a huge benefit to a business.
Pioneer Central School District in rural Yorkshire, NY, recently unveiled an upgraded performing arts center, which features a spectacular 18’ x 49’ digital video wall backdrop manufactured by Watchfire Signs. The 2.4mm high-resolution video wall is the first of its kind outside of the Broadway theater district in New York City.