Buffalo Niagara Convention Center, Buffalo, NY

The Buffalo Niagara Convention Center is a multi-purpose facility that hosts conventions, trade shows, festivals, weddings and other special events in downtown Buffalo, NY.

Buffalo Niagara Convention Center is leading the resurgence of downtown Buffalo, NY. The 30-year old facility recently underwent a $7 million renovation to make the facility look more modern and vibrant. This gave the center a chance to replace its old, broken marquee sign’s steel structure and antiquated bulbs. When the convention center announced the renovations during a press conference, it allowed attendees to take a sledgehammer to the old sign. “It was a fun way to kick off the renovation project,” said Paul Murphy, Facility Director of Buffalo Niagara Convention Center. “We learned that a lot of people didn’t like the old sign.”

Murphy researched different LED signage manufacturers and chose Watchfire on the strength of local sign dealer Cooper Signs’ recommendation. “They brought a couple different Watchfire boards right to the convention center, so we were able to see exactly what they would look like in our environment,” said Murphy.

The new marquee, comprised of two message centers that are attached to the facade of the convention center, displays color graphics and full-motion video. “The digital marquee included a Watchfire LED sign that attached to the facade of the convention center and is able to display color graphics and full-motion video,” said John Cooper, Sr., CEO of Cooper Signs. The sign also features promotional messages about area attractions, including a “fly over” video of Niagara Falls. The results of adding a sign with bold graphics and video have been astounding. The year after the renovations, the center achieved its best total revenue in 30 years, topping the previous best year by 25 percent. Convention attendees regularly praise the sign and the new marquee has helped the facility increase business. Wedding business is up nearly 40 percent since the center started displaying photos of newlyweds.

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